Attitude is a branding project for a street-style clothing brand. My client is starting an e-commerce site selling gender-neutral clothing that has an "attitude". I provided her with a mood board and a thorough written brand strategy detailing the brand keywords and my visual design solution. From there I created the logo and a landing page. She is thrilled with the results and feels excited and confident to launch her online business with a strong branding identity.
Logo Concepts
Final Logo
