Logo redesigns that I worked on in 2021
A hipster version of the grouse mountain logo
Herbal Essences logo redesign
Typeface: affordable luxury/higher end
Clean, breathable and modern
Brainstation logo in emblem
Malhar is a community-oriented organization that aims to bridge the gap between art and mental health. Through creating zines, organizing events and collaborating with fellow creators, they hope to create a safe & open space for individuals to explore themselves and express freely. They are interested in the creation of a venue where they can unpack the complexity of the problem and have an unbarred, educated discourse around mental health. The world malhar stands for blooming.
Key words: Community, expression, growth/healing, indie, artistic
Target audience: late teens and young adults
Solution:
Since Malhar stands for blooming, I incorporated elements of a blooming flower in the logo.
Flower not being fully open - it symbolizes the youth population, and that mental health is a journey and healing can take time.
I went with a similar colour scheme as the current logo and incorporated a warmer tone
The wordmark is set in all lowercase to convey a sense of inclusion and community. The typeface used for the logo is Acumin, it’s a modern and friendly typeface that I feel like fits the brand well.
Lysol: modern take of a classic logo
It’s similar to the original logo enough that its still very identifiable. I picked out a more gender-neutral typeface as the original logo typeface is leaning towards the feminine side. I also minimized drop shadows and gradients to give the new logo a more modern look.
Kumon:
Original logo - The O in the Kumon logo represents a "Thinking Face" However, the look of the icon is somewhat associated with negative emotions. I decided to replace the icon with a pencil to represent learning and being engaged. I also changed the colour of the text to white to give out a more approachable feel.