moneta is a Vancouver based mortgage brokerage that is dedicated to providing reliable and passionate service in today’s modern landscape. They wanted their logo to reflect the nature of the business, their friendly attitude, and their expertise in the industry.
For colours, blue was chosen to give a professional tone mixed with professionalism, while the green was chosen for its friendly tone and its relation to finance/money. Logo word mark is set in a sans serif typeface set in all lowercase, so as to further soften the effect which overall made for a friendly and open feel.