Refrsh is a packaging /branding project for a client running an e-commerce site specializing in CBD products. The client’s business is oriented around producing natural and affordable CBD products ranging from CBD Bath salts, CBD Balm and CBD Roll-on. The main target market is females in their mid-late 30s who lives an active lifestyle.
The name “refrsh” and the style of the logo is primarily influenced by the fact that the products are natural and handcrafted. The name is also assoicated with the feeling of being refreshed after using the product.
CREDITS
Identity/Label Design: Lizzie Li
Product Photography; photo manipulation: Lizzie Li