LOGiiX is a tech accessories company that specializes in colourful and useful everyday tech products at accessible prices. As part of the marketing department at LOGiiX, I have had the opportunity to work on a large variety of projects, including packaging, monthly marketing campaigns, photography and more.
Packaging
Reporting to the Director of Marketing at LOGiiX, I prepared packaging solutions for new products and reorders. This includes taking product photos, editing photos, adjusting die-lines, coming up with graphic icons/illustrations, drawing the varnish, writing product descriptions and preparing files to be ready for print production, for each product.
Production Ready Files
Product Photography
SPRING SALE
OBJECTIVES: LOGiiX is running a month-long spring sale starting April 1st for students and young professionals with a focus on the fact that people will be going outside to be more active. They will be offering products focused towards active products (active line, power banks, etc) at a discount. They wanted the overall look of the campaign to be trendy and energetic with vibrant spring colours so it resonates with the target for this campaign with is young adults.
Key words: Vibrant spring colours, trendy, outdoor-y
Trendy elements - distracted typography, polished retro vibe, serif fonts, light grain
Instagram Story Highlights - Featured Products
Boxing Week Sale
Objectives: Winter colours, clean, minimalistic. Emphasizing on the sale.
Valentine’s Day Campaign
Objectives: LOGiiX is running a Valentine’s day campaign to push for products that can make for good valentines day gifts (to buy for others and themselves). They wanted this campaign to have an elevated look that is not overly feminine or cheesy as they wanted target people of all genders.
Mailer Template Design
